- Singapore is one of the major emerging tourist generating markets for Nepal in South East Asia. With high disposable income stimulated by the strong economy, the outbound is growing rapidly day by day. Singaporeans are found to be venturing lesser searched, often overlooked destinations that are a less main stream.
Nepal Tourism Board (NTB) along with three other Nepali companies successfully participated at 50th edition of NATAS travel fair held in Singapore Expo Convention and Exhibition Center, Singapore from 17th – 19th February 2017.
The three-day consumer fair concluded with a good number of footfalls and response from the potential travelers. NATAS Travel Fair attracted 66 Exhibitors occupying a total 600 booths with countries like China, India, Kazakhstan, Korea, Taiwan, Thailand, Australia, Indonesia, and Nepal.
According to a press release of NTB, with outbound tourism continuously increasing and as travel becoming an integral aspect of average Singaporean’s lifestyle, Nepal’s presence at NATAS travel fair further helped boost the confidence of prospective travelers to visit Nepal. Nepali travel trade companies participating in the event offered the packages as per the interest of consumers visiting Nepal Stall.
The release further states that the fair has also been able an ideal platform for Nepalese participating companies to establish contacts and business networks with the outbound tour operators of South East Asia. Participants from Nepal were, Incredible Mountains P. Ltd, Nepal Social Treks and Expeditions P. Ltd and Sixth Sense Travel P. Ltd.
Leisure and recreation were the prime tourism segments, Singaporeans were seen to be keen while buying the packages. However, few outbound tour operators of Singapore were found selling Nepal with prime focus on adventure activities as well. On the whole, Nepal remained a must visit tourist destinations amidst Singaporeans.
During the three-day fair, NTB officials entertained the queries of the visitors conveying the message of post-earthquake normalcy, reconstruction and safety and security of travelers to Nepal among others. Mr. Jaya Narayan Acharya, Director General of Department of Tourism and the Head of Delegation of Nepal at NATAS fair observed attended the fair and interacted with the visitors at Nepal Stall.
Mr. Deepak Shrestha and Mr. Kamal Basyal, Honorary Public Relations Representatives of Nepal Tourism Board in Singapore also actively participated the fair and entertained the visitors. Mr. Samir Bajracharya and Mr. Jitendra Bhattarai represented NTB at the fair.
Singapore is one of the major emerging tourist generating markets for Nepal in South East Asia. With high disposable income stimulated by the strong economy, the outbound is growing rapidly day by day. Singaporeans are found to be venturing lesser searched, often overlooked destinations that are a less main stream.
Nepal has an advantage of being directly connected to Singapore with flights operating on a daily basis and hence can tap this potential with effective marketing efforts. Corporate partnerships with the airlines and Tourism Board can further strengthen the connectivity and ties between the two countries. With good marketing instruments and ample resource allocation, Nepal can bring a good number of Singaporeans in days ahead.