Joint Promotion of Ramayan Circuit for VNY 2020 discussed in TTF
The 30th edition of Travel & Tourism Fair (TTF) held from 6 to 8 July 2018 at Netaji Indoor Stadium and Khudiram Anushilan Kendra, Kolkata, has concluded with some positive results for the regions tourism industry. The three days event witnessed over 430 exhibitors from 28 Indian states and 13 countries.
During the event, Nepal bagged the award of “Most Innovative Decoration Award” for the decoration of its stall with diverse and colorful images of various destination and products.
According to Nepal Tourism Board (NTB), Nepal was promoted amidst a large section of the travel trade and consumers at TTF Kolkata. The three day fair provided a good platform for the promotion of Nepal in Kolkata. Nepal showcased its image as a culturally and naturally rich destination with a flavor of adventure. The fair also proved to be an appropriate platform not only for B2B connection but also for consumer promotion of Nepal.
Private companies from Nepal offered attractive packages during the fair. The visitors at the fair were found to be more interested to know about the tour packages to Nepal and various pilgrimage destinations. The queries were mostly about the season, activities, amenities and places to visit in Nepal.
Promotional collaterals including the tourist maps, posters of Mt. Everest, Muktinath, Pashupatinath & Lumbini along with souvenir items were distributed to the visitors at Nepal pavilion. Nepal also gained further attraction with 5,000 carry bags branded with Nepal, distributed through the counter of NTB and from the registration desk of TTF.
According to Mani Lamichhane, the director of NTB, various discussions were held on the sidelines of the fair between NTB officials and VIP delegates from different state tourism authority of India and other countries like Bangladesh and Sri Lanka.
In a joint meeting with Pramod Kumar, Minister, Tourism Department, Bihar and the officials from Sri Lanka Tourism Board, joint partnership on promoting Ramayana Circuit comprising the states of Bihar and Uttar Pradesh in India, Nepal and Sri Lanka were discussed. “We proposed to develop joint promotional collaterals of the circuit and to be marketed amongst the prospective pilgrims, researchers and the potential travelers,” said Lamichhane.
Visitors arriving from the Eastern part India has been affected by the high airfare. Currently, Air India (AI) is operating four weekly flights between Kathmandu-Kolkata sector. During a meeting with Jayanta Bhattacharya, Assistant General Manager (Commercial) of AI, issues of high fares on the sector was raised. Considering the interests of the locals of Kolkata and the Nepal Government’s campaign VNY 2020, AI may consider in slashing the fare and also look on the opportunities of operating the daily flights in the sector if the demands in the market grow and are approached by the Government of Nepal, informed Lamichhane.
Officials from NTB and AI believed that such efforts will not only benefit AI but will also have positive impacts on tourist arrivals to Nepal. Similarly, this will also fulfill the wishes of the people of West Bengal to visit Nepal rather than going to other similar destinations.
Similarly, during the meeting with Cyril V. Diengdoh, Director of Tourism, Meghalaya, various issues on tourism and cultural exchanges, exchanges of ideas, tools, and techniques in tourism promotion between Meghalaya and Nepal were discussed. Diengdoh showed his interests to extend support from Meghalaya in promoting Visit Nepal 2020 campaign, said NTB.
TTF is India’s largest travel trade show network. Since 1989, it provides an annual marketing platform and the opportunity to network with the travel trade in all major cities. TTF Kolkata is one of the busiest travel trade shows in India. With the increasing importance of outbound and inbound potential in the East and Southwest Asia, it serves as a strategically important gateway for the industry. Since 1989, TTF has been providing an excellent marketing platform and the opportunity to network with the travel trade in major cities.
Kolkata, the host city of TTF, being the third wealthiest city after Mumbai and New Delhi holds tremendous potential as a source market for Nepal. Due to its proximity, east Nepal can reap a heap of benefits if this region can be connected well with West Bengal, states NTB.
NTB along with 11 private companies from Nepal participated in the event. NTB was represented by Mani Lamichhane, Director and Khem Raj Timilsina, senior officer.
Image Nepal – bimonthly travel magazine also participated in the event as the only media representative from Nepal. The publication group distributed copies of Image Nepal for free to visitors of the fair.