Nepal Tourism Board (NTB) leading a team of nine other participants successfully participated in the latest edition of TTF, held in Elaan Convention Center, JP Nagar, Bengaluru, India from 13-15 January 2017.
At the fair, NTB was also awarded with the “Best Print Promotional Materials” by the organizer for beautiful posters distributed from Nepal Pavilion, which were high in demand by visitors to the stall. Nepal also distributed tote bags to all visitors from the fair registration booth and Nepal Pavilion which was located at the strategic entrance site which gave Nepal with higher visibility during the three-day travel fair.
According to a press release of NTB, responses received by Nepali tour operators from trade visitors and general public was also highly positive during the fair. Nepal’s participation was appreciated by visitors, who expressed their happiness on Nepal’s tourism opening up much more in the recent times.
The press release further states about most of the inquiries from visitors pointing towards entry procedures, flights and connectivity, best season, places to visit and even got some inquiries on Nepal’s situation post the earthquake.
Nepali pavilion at the TTF received aspiring travelers ranging from elderly people who wanted to go trekking in the mountains, to those who wanted to visit religious destinations like Pashupatinath and Muktinath to younger visitors who were more concerned on trekking and adventure activities. Curiosity from parents of school-going children, who inquired about family vacations during school holidays in April or October were also seen at the event.
Indian arrivals has seemingly bounced back in Nepal since 2015. Official records statea that the total numbers of Indian tourists in Nepal in 2016 was 118,249. There has been a 40 percent growth of tourist arrivals in 2016 with a total count of about 750,000 visitors.
The release further points on Nepal’s participation at TTF Bengaluru being an ideal one in reaching out to an important segment of the India market, i.e. the leisure traveler, the family vacation traveler, and the pilgrimage tourist. With good connectivity (direct flights from Bengaluru to Kathmandu), ideal demographics and psychographics (devout Hindus who want to visit the holy temples of Nepal who have high spending power) and novelty that Nepal offers in terms of products (hills, mountains, warmth and hospitality), this part of South India can be taken as a highly potential market for Nepal. According to NTB, it is also trying to tap the market by keeping visibility high through travel shows, online and offline campaigns reaching out to the target groups and through B2B programs like various events and road shows.
The fair saw the participation of Nepal Airlines, the national flag carrier along with other eight companies from the private sector. Satyam Tours & Travels, Temple Tree Resort, Kathmandu Holiday Tours & Travels, Ojha Holidays Tours & Treks, Apoorva Tours & Travels, Yeti Airlines Domestic, Exotic Destination Nepal Tours & Treks, and Sunny Treks & Expedition participated at the event.